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Student Rosa Ramirez admitted that the lesson changed the way she watches TV. Students discovered that the images, words, and context help convey the rhetorical message of the advertisements.
With these basic definitions, students analyzed commercials and advertisements to investigate how each ad attempts to persuade the audience. Logos is a logical appeal that tries to persuade the reader with facts and statistics. Pathos is an emotional appeal to someone’s feelings, like fear or love. Ethos is an attempt to catch someone’s attention by using ethics or a moral appeal.
With this knowledge, students analyzed multiple commercial advertisements’ persuasive approaches and use of rhetorical appeals.Įthos, pathos, and logos are different ways an author can use persuasion in a text. They learned to identify and understand the difference between three rhetorical appeals: ethos, pathos, and logos.
#Ethos pathos logos meaning series#
This week in the Diploma Programme Language and Literature class at Roberto Clemente Community Academy, students studied rhetorical analysis by analyzing a series of television commercials and print ads. “Ethos, Pathos, Logos: Rhetorical Analysis in Advertising”
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